Time for a hair transformation!

You can shop all Attitude Hair Dye products (semi-permanent hair dye, bleach, hair care, hair bows, and more), you can also book an appointment to get your hair done professionally with our products, follow one of our workshops, get hair sparkles installed, and even test out our hair dye on your hair! We love making this a space where our community can shop, learn, and get transformed into their true self! You can even come by with your friend and dye each others hair together with our ammenities. Anything is possible! 

We’re located at Oude Hoogstraat 29, 1012 CD Amsterdam, Netherlands. We are open Wednesday through Sunday every week from 12:00 until 17:00.

For appointments outside of opening hours, please contact our stylist Cari (+31 6 43255969) and we can find a suitable time! We’re committed to providing prompt and effective solutions to ensure your satisfaction.

Our team is dedicated to helping you pick out the perfect colour for your hair wishes. Feel free to come by, ask questions, and even try out the dye on a strand of hair for free before committing! 

Since our products are semi-permanent, the color gradually fades with washes. Generally, our dyes last 4-12 weeks, depending on the pigment intensity and your hair type. To make it last longer, wash with our Holyplexx haircare, use cold water, and avoid excessive heat styling or friction.